The New Fall Styles, Part II

Yesterday we started talking about the new fall jean styles that True Religion is releasing for the new season, but we didn’t get very far. You have to remember, this is our favorite topic to write about, sot here’s just no way we were going to cover the whole line-up in a single blog entry! At True Religion Outletter we want to make sure we do a really good job of informing you, our readers, about the newest and best trends that are emerging, which includes covering the whole lineup of new denim when it comes out every year.

Cool names for cool styles

Last time, basically only got started talking about the women’s jeans, and how they have really awesome names — like really people’s actual names, instead of just the usual name describing the jeans like “slim” or “straight fit,” etc. We think it’s a great practice that helps you get a lot closer to your jeans, really makes you feel like you have a relationship with this specially crafted garment that you’ve spent so much money to buy. We started to mention that our favorite of the brand new styles was called Runway Legging, which are these really sexy, tight denim jeans that just hug your whole body the whole way down. We’re never seen anything as cool as these jeans, and we can’t wait to get our legs in a pair! Of course, it’s not like you’re going to be doing any yardwork in them – it’s best you leave that to the arbor health experts, anyway – but if you’re going out for a night on the town these jeans are just absolutely perfect. The other styles are all great as well, but we feel like they might be a little familiar to things we’ve seen in the past from True Religion

Men’s styles as awesome as ever

The men’s styles mean business this year. I can totally imagine my favorite land clearing professionals slipping into these after a day of hard work and just dancing the night away. I mean, come to think of it, if I was going to get some work in my yard done and I walked into a consultation where all the men were wearing jeans as stylish as these, I’d think to myself, “What a great landscaping company,” and hire them right there on the spot because I’d know their sense of style is so great that they’d take excellent care of my yard, too!

True Religion’s Denim Lineup

It’s our favorite time of year again here at True Religion Outletter – fall line-up time! Today we’ll look at all the new denim styles that True Religion is releasing for the fall. It’s an important day in the industry, because True Religion is such a huge part of the fashion industry and when they release their new styles in the fall it always sets the tone for the rest of the denim world. You can’t deny how influential this company is when it comes to jeans (as well as other parts of the fashion industry), so we like to spend a lot of time going over the new styles when they appear. We’ll look at the seven women’s and four men’s styles that are going to be available this fall.

Women’s styles to wear with attitude

One of True Religion’s signature things to do is give their jeans names – real names, as in the names of people you know, not just “slim” for the skinniest part or “regular straight” for a classic fit. We love this practice and we think it’s really fun, and it’s always nice when the new styles come out because we get to see the names of all the new jeans. So for example this year’s women’s jeans line-up includes the Casey, Stella, Halle (you know like Halle Berry!), Cora, Becca, and Joey lines, as well as the Runway Legging – we’re not sure why this last pair couldn’t get a real name, but it’s one of our favorite of the new styles so we can’t complain!

Are My True Religion Jeans “Out of Style?”


It’s come to our attention recently that True Religion jeans are under attack. “True Religion jeans are so yesterday,” we hear people say. Buyers are flocking to message boards all over the internet, panicked and upset, asking if the $200 pair of jeans they just bought from Neiman Marcus are “still in style.” After so many years as the most coveted jeans a person could buy, status symbol for wealth and success, it’s shocking to see people making these claims and asking these questions. It’s our job to defend these jeans: are True Religion jeans still in style?

True Religion is forever

The answer to the question, flat out, is yes – True Religion jeans, as well as all their other products, are still in style. In fact, True Religion jeans will never go out of style. Just the other day we did a piece on how the company is hiring fashion icons to run its marketing campaigns and design it’s products. More importantly, True Religion is a part of our shared American culture: they have been immortalized in songs, and they’re some of the only garments you can buy that are made entirely in the U.S.

Brash but ours

Some people may think True Religion jeans are too flashy, too blingy, too bedazzled. And while it may be true that many of the styles available from our favorite denim maker are indeed flashy, there are plenty of products on their shelves that aren’t. So don’t listen to the haters, folks. Buy American! Buy True Religion!

Winter 2015 On-Trend

brown shoes

Get your style en pointe

We know, Christmas is over so you’ve already bought clothes for your loved ones and they’ve bought stuff for you. It doesn’t really matter though – it’s always good to know what’s in style for the season. Maybe you already have many of these options in your closet already, and it’s just a matter of pairing them together to get this season’s most trendy looks for yourself. Whatever the case is for you, get ready for our Winter 2016 on-trend style guide!

The two kinds of pants you need

In order to complete your style this winter season, you’re going to need three very specific kinds of pants to make sure you can hit all the trends. First, you’re going to want to make sure you have a pair of dark, skinny-but-not-too-skinny True Religion jeans – think along the lines of the Ricky Straight Flap jeans in a dark wash. These jeans are a little bit looser than skinny jeans, but are still skinny enough to be in style. You can pair these dark jeans with a white or grey V-neck or a graphic tee for a casual look, or get yourself a nice button-down to dress them up.

You’ll also want a pair of skinny light jeans. These you can pair with rich earth tones, which are making a huge comeback this winter. Think brown, maroon, and army green. These will be your everyday casual pants, and you can pair them with literally any color shirt and shoes, though again we recommend brown shoes and earth tone shirts.

A New Creative Force

It’s been a year now since True Religion began it’s new marketing blitz, the Be So Bold campaign that we talked about a few days ago. At this point, there’s no disputing how successful the campaign has been – and rightfully so because it’s such a well-constructed message that gets right to the heart of what the True Religion brand is all about. And who do we have to thank for this vision? Well, the answer to that question is almost guaranteed to surprise you.

True Religion goes to NBA star, fashion icon

The answer, of course, is Russel Westbrook. Anyone interested in sports (and, as we discussed in a previous post, many True Religion’s most famous wearers are, indeed NBA fans) will know Westbrook as the star guard of the Oklahoma City Thunder, and a 4-time all-star pick. Westbrook is also known to be a huge icon in the fashion world, elevating the shoes and clothes of his sponsor, Jordan, to new levels of fashion thanks to his incredible sense of style.

Westbrook nails it as creative director

As the brand new creative director for True Religion, Westbrook has been given almost full control over the Be So Bold campaign. Although he hopes to work on designing some products for True Religion himself, Westbrook is reportedly very happy with his new position. We think it will only be a matter of time before the fashion icon steps up to the plate and begins designing clothing for our favorite brand himself!

Recognizing Fake True Religion Jeans

The fact of the matter is, True Religion jeans are expensive. Although we love them, and we think they’re worth the price – even if retailers are known for gouging their consumers a little bit – you’re going to have to pony up for a real pair. If you see True Religion jeans for less than $150, you should beware – they may be fakes. This guide will help you determine if those jeans you just dropped a small mint on are the real deal.

Pay attention to the tags

The first place you’ll want to direct your attention if you think your new jeans are fake is the tag on the back. True Religion jeans are known for, if nothing else, their impeccable stitching. If the stitching on the tag of the jeans is poorly done, they’re almost certainly a fake. The lettering on the jeans may also be faded – another sign you’ve been duped.

You should also look at the price tag. Compare it to another on a pair of jeans you know to be authentic. True Religion price tags always look the same: if your pair has any variations, they may be fake.

You pay for the details – make sure they’re right

One of the reasons these jeans are so well-liked and expensive is their craft. Check the details of your jeans if you think you’ve bought a fake pair. The flap of the pockets on the back of the jeans should never come to a point; it should always be rounded. The Buddha should be standard size, never faded. Look for other variations in these details to know if the jeans are fake.

Why Are True Religion Jeans So Expensive?

We love our True Religion jeans here at TRO, but we can’t deny that the jeans are quite a bit more expensive than the average person can really afford on a pair of pants. But it can hardly be questioned, given their awesome quality, unique designs, and universal appeal — you get what you pay for, after all. Still we often wonder: how can one pair of denim jeans be so expensive, especially when there are plenty of ther companies making jeans for cheaper prices out there?

Made in America – for a price

Probably the biggest reason – and best explanation – for the high price of True Religion jeans is that they are made in the good old USA. Making any product in the United States is more expensive than making them elsewhere, due to cheap labor: countries like China and Vietnam exploit their huge populations to pay their laborers less for the same work. And since True Religion doesn’t want to support such dastardly practices — and because they can benefit from quite a bit of goodwill from the American public by keeping their production and manufacturing in the U.S. – they keep every part of their process local.

Retailers take a huge cut

But the other half of the story is a little harder to swallow. While a pair of True Religion jeans costs only $50 to make, they wholesale for about $150 and can retail for upwards of $300. According to True Religion’s president, a lot of that markup comes from retailers, who can mark up the prices by 2-3 times.

True Religion’s Hip-Hop Connection

True Religion jeans have been on the scene for less than two decades, and yet they have become some of the most popular and status-symbolic garments available today. Everyone wants a pair of True Religion jeans to let the world know just how stylish they are, in no small part because of the company’s savvy marketing and branding strategies. But there’s another way the jeans have come to enter into the social consciousness as a status symbol — and it may be far more effective than any of True Religions deliberate marketing efforts.

The hip-hop connection

If you’e listened to any mainstream rappers in the last ten years, chances are you’ve heard True Religion name-dropped in some songs. In fact, even if you don’t make a habit of listening to rap music, chances are you’ve heard Nicki Minaj, a crossover pop-hip-hop star, or Kanye West, one of today’s most infamous musicians. Both artists have called True Religion jeans out by name in their songs, along with other popular rappers like Jim Jones and 2-Chainz.

In fact, it was Jim Jones who popularized the specific “rock star” look that features True Religion jeans. He donned the brand’s now-infamous and ubiquitous bootcut style jeans as early as 2004, when he made an appearance in them during the 2004 source awards.

Multiple appearances in lyrics and videos

Once they entered hip-hop, True Religion jeans started being name dropped all over the place, showing up in the lyrics of songs like The Black-Eyed Peas’ “My Humps,” Lil Wayne’s “Lollipop,” and Gucci Mane’s “What’s It Gonna Be.”

The True Religion Rebranding Strategy

True Religion has always been known as a company for those with boldness: their iconic jeans have featured one-of-a-kind, striking, often intricate designs unable to be replicated by others in the industry. However, back in September of 2014, the company made that boldness an explicit part of their image by creating a new marketing campaign.

To boldly go…

The new marketing campaign centered around the slogan “Be So Bold,” and featured a very intentional shift away from the traditional marketing media of print to a strategy more dependent on film and social media and networking. The new media featured a new slow-motion film technique and slogans like “Fortune favors the bold,” and “Don’t just make an entrance, cause a scene” to encourage consumers to turn ordinary moments into extraordinary ones.

Recruiting style leaders

One of the cornerstones of the campaign was recruiting so-called “style leaders” to help promote the brand. In order to accomplish this, the company used hashtags on Facebook, Twitter, and Instagram like “BeSoBold,” encouraging these leaders to take photos, videos, and Vines of themselves showcasing their own fearlessness.

In addition, the push included a feature in the movie premier of the “The Hunger Games: Mockingjay Part I,” the penultimate movie of the series of film adaptations of the hugely popular Mockingjay series of young adult novels, as well as “Gone Girl,” another film adaptation of a popular novel.

This marketing push also coincided with a brand new fall collection, the first from Gary Harvey, True Religion’s new creative director.

Why True Religion Jeans Are the Best


It still boggles my mind that some people don’t understand why True Religion jeans are so great, but I often find myself fielding questions about why I find them to be the best jeans around. Well, I’ll tell you why they’re so great: the stitching.

The True Story of True Religion

True Religion began in Los Angeles in 2002, bursting into the denim world with a brand-new stitching process that eschewed the classic five-pocket jean design. Because industry-standard machines were incapable of recreating True Religion’s designs, the company built all-new machines capable of achieving their unique design. The process, dubbed Super T, involved a five-needle thread at two-stitches-per-inch, and became synonymous with True Religion. The company’s designs caught on with style icons around the world, and True Religion was born.

Unique designs

True Religion’s popularity undoubtedly grew because of its unique stitching designs, but the brand has lasted because of its self-apparent quality. With careful attention paid to every part of their design–the wash, the treatment, the horseshoe stitching born from the silhouette of Buddha’s smile–True Religion jeans are bold and creative no matter what style you happen to love.

Now that you know why True Religion denim is the best, check out our styles guide, buying guide, or start shopping with us now – I know you’ll be just as satisfied as I am once you get into a pair of these jeans.

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